Bizz Buzz, the leading business daily from Hyderabad, reveals its revamped look, underscoring its commitment towards transformation. The updated look includes a new logo and a revamped website. This move is a reflection of Bizz Buzz’s dedication to innovation and strengthens its position as a future-oriented option for business aficionados.
In this conversation, Ravi Prakash, Vice President- Marketing, Bizz Buzz, speaks at length about Bizz Buzz’s big revamp. He provides insights into the motive behind this refashioning and what people can expect from the new Bizz Buzz.
What is the reason behind this big revamp?
Bizz Buzz has captured the status of being one of the best business dailies in the market. This revamp strives to propel Bizz Buzz beyond its current status and introduce a new version that stimulates fresh perspectives in business. Moreover, this bold refashioning is aimed at upholding relevancy in the ever-evolving market, infusing the elements of modernization, and becoming more audience-oriented and deeply resonating with Bizz Buzz’s core values and mission. The new makeover promises a unique experience by seamlessly blending innovation with established credibility.
Was Bizz Buzz revamp something always on your radar? How did this idea get to you?
Flexibility and adaptability have been core to Bizz Buzz’s approach to growth. The decision to revamp Bizz Buzz was driven by our commitment to meeting the evolving needs of our customers and staying ahead in the competitive market. The idea was initially sparked through extensive market research and changes in the preferences of our consumers. This further led to the revelation of the necessity to update our brand identity for a digital-first world. Overall, this strategic endeavour is in line with our mission to provide innovation and excellence in every facet of who we are.
What can users expect from the new Bizz Buzz?
Bizz Buzz has rapidly become a leading source of insightful and unbiased business news in the Indian media landscape. The bold revamp aims to usher in a 360-degree transformation for Bizz Buzz while preserving its timeless commitment. The new Bizz Buzz will evolve from a simple business news portal into a digital-first platform for business buffs. It will not only become more accessible, efficient, and suitable for modern audiences but also foster a new perspective on business. The overarching idea behind this rebuilding effort is to make Bizz Buzz the first choice when people think business.
How does the new Bizz Buzz align with the demands of modern consumers?
The new Bizz Buzz has been crafted with a deep understanding of contemporary consumer expectations. Our focus has been primarily on developing a user-friendly experience, beginning from seamless navigation to dynamic content delivery. Moreover, the digital-first orientation, mobile responsiveness and an easy-to-use interface will provide smooth access to relevant business news at any time and from any location. The new Bizz Buzz platform will offer improved interactivity, which will allow our existing and new users to engage more deeply with the latest business news and insights.
What is the strategic roadmap ahead for Bizz Buzz?
The strategic roadmap ahead for Bizz Buzz is focused at sustaining growth and relevance in the field of dynamic business journalism. We are dedicated to further enhancing our digital footprint to deliver even more personalised and interactive experiences for our audience. This revamp is part of our ongoing efforts to maintain relevancy while upholding credibility in this ever-evolving market. The overarching goal is to emphasise growth through innovation, expansion and consistent high-quality content delivery.
